IT RAN is a parody magazine that will be printed and distributed in the fall. The entire initiative is a fundraising campaign for The National Advertising Benevolent Society (NABS). And 100% of the proceeds for ads submitted to IT RAN Magazine will go to the industry charity. For those who “get it”, we applaud you and look forward to your submission. For those who don’t, IT RAN does not qualify you for real award shows. What it does qualify you for however, is feeling good about donating to a good cause.
We’ve all heard it. Time and time again. At advertising award shows when agencies are called up to the stage for certain award-winning work, many in the room quietly whisper to each other, “There’s no way that ran”. And sometimes they’re right. It’s questionable whether or not some award-winning work has run in a real publication. Until now. IT RAN is a magazine designed to be filled with 100% ads. No articles. No content. Just ads that you want to run. And for whatever reason, haven’t been able to. All to be distributed in our inaugural issue in the fall to every agency in the country.
Nobody understands the advertising industry, and the people who work in it, better than NABS. And nobody understands the need for our industry to stop and poke a little fun at ourselves from time to time better than NABS either. So the next time someone walks up to you and asks if your ad is real, just smile and say, “It ran”.